Your bridge between Europe and China.
Connect your ideas. Boost your business.

Business Consulting & Project Management

The Inestia team has extensive professional and personal experience in both Switzerland and China, which ensures our full understanding of clients’ needs.

Our team has both the business and cultural knowhow required to guarantee the successful execution of projects in the Far East.

  • Market entry research & analysis

  • Investor/local partner research

  • Marketing strategies & implementation (online & offline)

  • Sales training & client relationship management

  • All aspect services for the foreign exchange market in China

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Family Services

Switzerland has long been one of the most attractive countries for families looking to relocate thanks to its beautiful landscape and politically neutral status. The Inestia team is determined to see those families through their move, ensuring they feel as comfortable as the they would in their home country every step of the way. It is important for us to understand clients’ needs and provide tailor-made solutions. The services we provide include, but are not limited to:

Personal assistance


Real estate search & management

Immigration (services also available in other European countries)


Inestia Sàrl is a boutique-consulting firm specialised in business consulting for European companies looking to enter the Chinese market and tailor-made family services based in Geneva, Switzerland. Inestia acts as a bridge between East and West, facilitating the increasing communication and business opportunities arising between the two. Thanks to our experienced consultants who understand both Chinese and Swiss business and culture, we are able to assist our Western clients in entering the Chinese market, as well as to help our Chinese clients in accomplishing their projects in Europe.

Lei Yao is the founder and managing director of Inestia Sàrl. Lei is a Swiss national originally from Shanghai, China. She moved to Switzerland in 2001 to continue her studies in an international school in Leysin. After completing a business administration degree in Geneva, She started working for Dukascopy Bank and soon became head of the Chinese desk. During her 9 years there, Lei used her marketing and sales skills to the fullest, successfully leading the Chinese team for the greater China market in becoming one of the bank's biggest markets. Dukascopy Bank is an online foreign exchange specialised bank based in Geneva, Switzerland.